Lecture

If the world is very fast-paced, generating significant changes and uncertainties, how to plan in the short-, medium-, and long-term in the face of such a volatile global scenario? This talk aims to offer a broad view to understand the current and future world. Themes such as the perspectives for the environment, politics, economy, and sport, among others, will be addressed, leading the participants to seek to reflect on the challenges, expectations, and possible directions and trends that are emerging and will lead humanity and technology in the following years.

In a highly competitive environment, science and innovation are necessary to make a difference. Winning medals in international championships more and more requires support based on evidence in all stages of high-performance athletes' careers. This requires science-based knowledge and innovation through new insights and applicability.  Moreover, the supervision of the best athletes is, by definition, custom-made, and the specialists that accompany them need to be aligned and perfectly trained.

Why do some stories get shared, some brands gain more engagement, and videos go viral?  What is the secret science behind the popularity of products, services, and ideas? Jonah will explain the reason and show how to exploit ideas to create catching content,  products, and services. 
After the talk, we will have a round table with a debate about the internal sport market from the perspective of sponsors, the view and goals of sponsors upon investing in sports, and the market direction, products, and services that may be created for the sporting segment.

An athlete's training involves a process that requires many years of work to reach high performance in the sport. However, besides considering the genetic aspects, the athlete's willingness to train, and the training methodology, other factors gain prominence. Nowadays, coaches take on the role of managers of the entire athlete preparation system, and, in this case, they must be innovative coaches and keep an eye on everything the scientific world has to offer. Hence, innovation in sports theory occurs each day, and this lecture will consider aspects of athlete selection, training environment, scientific knowledge, training planning, and coach preparation.

Life is always in transformation, bringing necessary changes and adjustments to our careers, environment, and lifestyle. The sports industry is complex, involving a series of factors, organisms, structures, funding, athletes, and coaches, among others. But for all this to work properly, there is a fundamental piece: the human factor. It is people that make the difference. As a final mooring to our Congress, we will understand the strength of the mentality of growth, knowledge, talent, and sweat in our careers and, particularly, the sporting world.

Carlos Júlio, a successful entrepreneur, will take us on a fascinating trip through the world of changes and their impacts on our routines and plans, generating dreams, possibilities, and achievements. Through his own trajectory, the speaker will present learnings and experiences that will inspire us to go beyond the dreams, the achievements.