Congresso Olímpico Brasileiro

Lecture

The event will be the stage of nine talks on various subjects related to the central theme: Planning, a reference for the future of Olympic Sports. Starting a new Olympic Cycle, the II Edition of the Brazilian Olympic Congress will enable the public to choose and attend talks on cross-cutting themes and talks specifically directed to each of the three following segments: Managers, Coaches, and Other Sport Sciences professionals.

TALK 1 - All

What Kind of Future do We Want

March 19 10:30

If the world is very fast-paced, generating significant changes and uncertainties, how to plan in the short-, medium-, and long-term in the face of such a volatile global scenario? This talk aims to offer a broad view to understand the current and future world. Themes such as the perspectives for the environment, politics, economy, and sport, among others, will be addressed, leading the participants to seek to reflect on the challenges, expectations, and possible directions and trends that are emerging and will lead humanity and technology in the following years.

TALK 2 - Coaches

Transition from an athlete's Sport Development Phase to High Performance

March 19 14:30

In their preparation, an athlete goes through some phases during their sporting life: the identification of their talent, then the initiation phase, followed by the sport development phase until reaching the high-performance adult categories. During this journey, the athlete experiences sensitive transition phases from grassroots to senior categories.

TALK 2 - SPORT SCIENCES

Research, Development, and Innovation to increase sporting performance

March 19 14:30

In a highly competitive environment, science and innovation are necessary to make a difference. Winning medals in international championships more and more requires support based on evidence in all stages of high-performance athletes' careers. This requires science-based knowledge and innovation through new insights and applicability.  Moreover, the supervision of the best athletes is, by definition, custom-made, and the specialists that accompany them need to be aligned and perfectly trained.

TALK 2 - Managers

High-Performance Sports Planning: a view on sports management

March 19 14:30

Sports are a sociocultural phenomenon carried out through a series of factors; hence, a broad view with appropriate and efficient planning and management is fundamental. In this lecture, long, medium, and short-term elements related to sports management will be discussed. Which projects should be the focus of a sports organization? Projects to foster sports culture and practice, athlete identification and development, coach education, or programs intended to prepare for an Olympic cycle?

TALK 3 - Managers

Did it go mainstream? Strategies for Creating Value for Your Brand

March 19 16:30

Why do some stories get shared, some brands gain more engagement, and videos go viral?  What is the secret science behind the popularity of products, services, and ideas? Jonah will explain the reason and show how to exploit ideas to create catching content,  products, and services. 
After the talk, we will have a round table with a debate about the internal sport market from the perspective of sponsors, the view and goals of sponsors upon investing in sports, and the market direction, products, and services that may be created for the sporting segment.

TALK 3 - SPORT SCIENCES

Roundtable: Women Athletes

March 19 16:30

Several characteristics differentiate women from men. When it comes to high-performance sports, these differences are magnified due to the superiority of men's neuromuscular aptitude. Despite this, training planning, interventions, and multidisciplinary team services, among others, are still based on scientific knowledge derived from male references. Many aspects related to the training of women in sports are still unanswered, such as: what is a woman athlete, what is her physiology, anatomy, biology, and how does her mind work in a state of physical stress?

Women's sports in Brazil are very recent. Only in 1996, Brazilian female athletes won the first Olympic medals. In this sense, the potential of women athletes is enormous and it is important to understand the differences between women and men, making the most appropriate way to plan and prepare athletes, especially in a universe where women's participation in Olympic Games has reached equality with men.

This theme will be treated at a round table, with professionals from different areas, debating the theme from the perspectives of sports training, the medical field, psychology, and management.

TALK 3 - Coaches

Excellence Planning in Athlete Preparation

March 19 16:30

An athlete's training involves a process that requires many years of work to reach high performance in the sport. However, besides considering the genetic aspects, the athlete's willingness to train, and the training methodology, other factors gain prominence. Nowadays, coaches take on the role of managers of the entire athlete preparation system, and, in this case, they must be innovative coaches and keep an eye on everything the scientific world has to offer. Hence, innovation in sports theory occurs each day, and this lecture will consider aspects of athlete selection, training environment, scientific knowledge, training planning, and coach preparation.

TALK 4 - All

Molding the future of Olympism and sports: Olympic Agenda 2020+5

March 20 09:30

The 2020+5 Agenda is a document of intentions, recommendations and guidelines approved by the Executive Committee of the International Olympic Committee (IOC) to guide Olympic sport in the coming years and keep the Olympic Movement up to date with current world trends.

The IOC Director, James Macloead, will reflect on the future of Olympism and Sport, which include questions about the universality and sustainability of the Olympic Games, safe sport and the protection of athletes, the development of virtual sports, governance, new models of revenue generation, among others.

TALK 5 - All

Reinventing yourself!

March 20 10:30

Life is always in transformation, bringing necessary changes and adjustments to our careers, environment, and lifestyle. The sports industry is complex, involving a series of factors, organisms, structures, funding, athletes, and coaches, among others. But for all this to work properly, there is a fundamental piece: the human factor. It is people that make the difference. As a final mooring to our Congress, we will understand the strength of the mentality of growth, knowledge, talent, and sweat in our careers and, particularly, the sporting world.

Carlos Júlio, a successful entrepreneur, will take us on a fascinating trip through the world of changes and their impacts on our routines and plans, generating dreams, possibilities, and achievements. Through his own trajectory, the speaker will present learnings and experiences that will inspire us to go beyond the dreams, the achievements.