Congresso Olímpico Brasileiro

II Brazilian Olympic Congress

Event

The II Brazilian Olympic Congress presents the theme Planning, a reference for the future of Olympic Sports and marks the beginning of a new cycle, in which planning will enable us to perceive reality, evaluate the paths and build a future reference. National and international speakers will bring the perspective of the current world scenario, which presents rapid changes and great uncertainties.

The great novelty of this Congress will be the Sport Innovation Award, which will reward the best projects in management and innovation that present concrete solutions to the challenges faced in national sport. The five finalists will compete for great prizes, such as participating in the Paris 2024 Olympic Games! Voting and announcement of winners will take place during the second day of the Congress.


Speakers

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Adriana Behar

CEO of the Brazilian Volleyball Confederation and Olympic Medalist

Adriana Behar

Silver medalist in the Sydney 2000 and Athens 2004 Olympic Games, Adriana Behar has been CEO of the Brazilian Volleyball Confederation since February 2021. She is the first former athlete and the first woman to occupy the main executive position of a large confederation in the country. As an athlete, Adriana Behar left her name written in the history of national sport. Besides the two Olympic medals with Shelda, she was six times champion of the World Circuit, gold in Pan Winnipeg 99, eight times champion of the Brazilian Beach Volleyball Circuit; gold medal in the Goodwill Games 98 and elected to the Beach Volleyball Hall of Fame in 2010. After the end of her victorious career on the beach, Adriana specialized in Business Management at IBMEC and was very successful as a sports manager in the position of General Manager of Sports Planning at COB, a post she held from 2011 to 2018. At COB, she also completed the Advanced Sports Management Course in 2011, headed two Youth Olympic Games missions, in 2010 and 2014, and chaired the Women in Sport Commission in 2012.

Adriana Lacerda

Ph.D. Student in Clinical Psychology and Neurosciences and Master in Science of Human Motricity

Adriana Lacerda

Ph.D. Student in Clinical Psychology and Neurosciences (PUC-RJ) and Master in Science of Human Motricity (Universidade Castelo Branco - UCB). She has a specialization in Psychology Applied to High-Performance Sports (Universidade Veiga de Almeida - UVA) and training in Cognitive-Behavioral Therapy (CPAF-RJ). She has a degree in Psychology from Pontifícia Universidade Católica do Rio de Janeiro (PUC-RJ). Currently, she is the president of ASSOPERJ (Association of Sport Psychologists of Rio de Janeiro), a supervisor, and a teacher in the training course in Sport Psychology at C.E.P.P.E. (Consulting, Study and Research in Sport Psychology) and attends young and adult athletes, amateurs and professionals, in sports such as tennis, artistic swimming, and shooting, among others. She is a member of ISSP (International Society of Sport Psychology). She has over 17 years of experience in the area, having worked in nationally and internationally renowned institutions such as Clube de Regatas do Flamengo, Confederação Brasileira de Judô, Seleção Brasileira de Nado Sincronizado, and Comitê Olímpico do Brasil (Time Rio Project).

Andreu Camps

Secretary-general of the Spanish Football Federation

Andreu Camps

Born in Tortosa, Andreu Camps is 51 years old and has worked since 2018 as the secretary-general of the Spanish Football Federation. In the International Olympic Committee, he is responsible for directing the Spanish version of the Executive Masters in Sport Organizations Management. Graduated in Law and Physical Sciences and Activities, he is also a professor of Sports Management and Organization at the University of Lleida, Spain. A member of the Court of Appeals of the Badminton World Federation, the lawyer was part of the Court of Arbitration for Sport until 2017.

Carlos Alberto Júlio

Coach, entrepreneur, writer, and professor

Carlos Alberto Júlio

One of the most renowned speakers in Brazil,  besides being the professional Coach of several Company Chairpersons and a YPO Certified Facilitator. A partner of the Locomotiva Research Institute, he is an independent Professional Counselor at companies such as Camil Alimentos, Aramis, IBMEC, GSA Alimentos, Grupo TV1, and MIT Sloan Management Review Brazil. He was the CEO of Echos – Innovation Laboratory and a Co-Founder of Digital House Brazil.

He teaches at IBMEC, FGV, and FIA/USP. He is an author in the business field with nine books published in Brazil and overseas. A Business Administrator, he studied at Harvard Business School, London Business School, and the IMD in Lausanne-Switzerland.

Gerd Leonhard

Futurist and humanist

Gerd Leonhard

A futurist and humanist, internationally considered a great thinker of the digital age.

With over twenty-five years of experience in the technology and entertainment industry, Gerd was listed by Wired magazine as one of the 100 most influential people from Europe and one of the leading media futurists in the world by The Wall Street Journal. The author of five books and CEO of The Futures Agency, the speaker focuses on the future of humanity and technology, digital ethics, artificial intelligence, and future leadership. He believes that all technological progress must promote collective human flourishing. And as Gerd likes to say: "humanity will change more in the next 20 years than in the 300 years before - so let's maintain and protect what makes us human!".

Gustavo Herbetta

Sports marketing executive

Gustavo Herbetta

He worked for 15 years with advertising in Brazil and the United States, in leadership positions of large multinational communications companies such as the McCann Group, DM9/DDB, and the Publicis Group. He led campaigns for leading brands such as Coca-Cola, Intel, Nestlé, and Walmart. In 2015, he took on the Marketing Department of Corinthians and, in 2 years, reached the commercial revenue record in the club's history, which was considered the most valuable brand of football in the Americas. He also worked for the CBF, creating the Brazilian Team's campaign in the 2018 World Cup, and was the CEO of the CBF|Brazil Football Expo, the largest football event in Latin America. He currently serves brands interested in investing in sports marketing and rights holders who wish to attract partners.

Isabel Swan

Coordinator of the Women in Sports area at COB and Olympic Medalist

Isabel Swan

The first Brazilian sailor to win a medal in the Olympic Games - bronze in the 470 class in Beijing 2008, alongside Fernanda Oliveira - Isabel Swan was also a finalist in Rio 2016, this time with Samuel Albrecht, in the Nacra 17. Current coordinator of the Women in the Sports area of COB, she has been a member of the Athletes' Commission of PanAm Sports since 2019, besides having been a member of the CBVela's Board of Directors. She is an ambassador of the Trata Brasil Institute, vice-president of Projeto Grael, and contributed to the development of Rating Integra.  She has a degree in Social Communication from Universidade Federal Fluminense (UFF) and an MBA in Project Management from IBMEC and has worked in large companies such as Ernst & Young and Zinzane.

Jonah Berger

Ph.D. in Marketing from the Stanford University

Jonah Berger

With books published in more than 35 countries and over one million copies sold, Jonah Berger is a specialist in consumer behavior and how products, ideas, and habits popularize. A marketing professor at the Wharton School of the University of Pennsylvania (USA), with over 50 papers in top-notch academic journals, he had his work addressed in articles in The New York Times, the Wall Street Journal, and the Harvard Business Review. Berger also consults for organizations such as Apple, Google, Nike, Amazon, GE, 3M, and The Gates Foundation and as a speaker has been on large stages of conferences and events such as SXSW and Cannes Lions.

José Roberto Guimarães

Three-time volleyball Olympic champion coach

José Roberto Guimarães

One of the most victorious coaches in the history of Brazilian sport, he had a successful career as an athlete before becoming a coach. José Roberto Guimarães played for the Brazilian team and highlights the Montreal 1976 Olympic Games as one of the most important moments of his story on the courts. In 1988, he became a coach and took over the men's national team just four years later, leading to the unprecedented gold medal in the Barcelona 1992 Games. In 2000, he arrived at the command of the women's national team, winning three Olympic medals, two gold medals (Beijing 2008 and London 2012) and one silver medal (Tokyo 2020), nine Grand Prix, one gold in the Pan-American Games, ten South-American Games, and two Champions Cups, among other important titles.

Kamiel Maase

Performance Research and Innovation Manager for the Dutch Olympic Committee

Kamiel Maase

The manager of the field of Performance, Sport Sciences, and Innovation of the Dutch Olympic Committee, where he has worked for 12 years, Kamiel Maase is an Olympic athlete. Graduated in microbiology with a master's in chemistry and business administration, he allies his solid academic training with the experience as a high-performance athlete. The manager is a former marathon runner, competed in three subsequent editions of the Olympic Games (Sydney 2000, Athens 2004, and Beijing 2008), and still holds four Dutch records (5000 m, 10000 m, 30 km, and marathon). Besides managing the sport sciences program of the country that surprised the world in the Tokyo Games upon placing seventh on the medals board, he is currently responsible for creating a sport sciences network that gathers professionals in the field with a focus on innovation.

Karl Günter Lange

Sports Coach

Karl Günter Lange

A coach and specialist in sports development with achievements in Olympic Games (Seoul 1998 and Tokyo 2020) and World Championships. He is a project manager in the sports sector based on intercultural skills, communication, leadership, presentation and design skills, and strategy implementation. He is currently developing a project in Uganda.

Lenny Abbey

Líder de engajamento junto aos Comitês Olímpicos Nacionais do COI

Lenny Abbey

Apesar de americano, Lenny Abbey começou sua carreira no esporte no Brasil, em 2007, quando atuou no Comitê Organizador dos Jogos Pan-americanos do Rio de Janeiro. De lá para cá, passou por grandes eventos e instituições esportivas, como os Comitês Organizadores dos Jogos Olímpicos de Pequim 2008, Vancouver 2010, Londres 2012, Rio 2016 e, mais recentemente, Los Angeles 2028.

Mariana Britto

Executive in charge of the sports projects and sponsorships of XP INVESTIMENTOS

Mariana Britto

Trained in Social Communications, she began her professional career beside the Schurmann family. She worked for 10 years as the executive in charge of service at Schurmann Corporate, a company in the Schurmann Group. She has also contributed to event production, developing training programs for companies in Brazil and overseas. After, she became the executive in charge of the agency of great personalities of the adventure world in business lectures and specialized projects. In 2019, she took part in the "Sustainable Everest" expedition up to Everest's base camp in Nepal. The trip resulted in a documentary screened internationally.

Rodrigo Barros

CEO of Boali

Rodrigo Barros

Rodrigo Barros is an entrepreneur, communicator, and author of the best-seller Versão BETA, besides the founder and CEO of Boali, the largest network of healthy food in Brazil, with over 70 operations across 14 states. He was a professional football player and a presenter at TV Gazeta and Rede TV. He has endeavored in the areas of communication, education, and technology. He lived in the Silicon Valley, where he founded HandsOn, a video technology platform, and in Europe, where he created the HandsOn Startup Tour, which became the leading startup competition in Europe. From January 2017 to June 2019, he was the Secretary of Economic Development and Innovation of the city of Guarulhos, the 8th largest in Brazil. In July 2019, he left public management to take over as the CEO of Boali, a company for which he is also a partner and founder.

Tathiana Parmigiano

Gynecologist, Obstetrician and postgraduate in Sports Medicine

Tathiana Parmigiano

Specialized in Gynecology of Sport, an area that seeks to prevent, diagnose, and treat particularities associated with women athletes, amateur or professional. Since 2011, she has worked with the Brazilian Olympic Committee in the care of the Brazilian women's teams in various sports such as athletics, soccer, handball, artistic gymnastics, judo, swimming, skateboarding, and volleyball, among others. She was part of the COB medical team for the Tokyo 2020, Rio 2016, and London 2012 Olympic Games, besides other international missions. She is the founder and current coordinator of the Sports Gynecology Outpatient Clinic at the Federal University of São Paulo, created in 2007.

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